Longtime beauty entrepreneur Mahisha Dillinger sold off her CURLS Beauty Brands this year to transition into the mocktail business. Her company launched in June and in less than three months has already been accepted in some of the nation’s largest retailers. For D CEO‘s September 2024 issue, we stepped inside the founder’s wardrobe. Here’s what she has to say about her unique style:
What I Do
“My most recent venture is Huzzy Smart Sips, which makes functional, non-alcoholic cocktails formulated with natural nootropics and adaptogens that protect your liver and gut and give you a ‘buzz without the fuzz’ of alcohol.”
Style Icon
“I look to Victoria Beckham, followed by Jennifer Lopez. I love the sophistication of Victoria and the sass of Jennifer.”
On the Job
“My work doesn’t influence what I wear, but it does give me the
freedom to be me.”
Fashion Inspiration
“My style choices are determined by how I feel, where I am going, and what season it is.”
Style Defined
“I’d describe it as fluid and diverse. I dress according to my mood, my spirit, and my environment.
I can go from regal and formal to sexy and fun in an instant.”
Fashion Essentials
“I never leave home without my big Louis Vuitton sunglasses, my Hermès Birkin, and Don’t Stop
Red lip stain by NARS.”
Go-To Look
“I don’t have one staple look; my look is ever-evolving.”
How I Accessorize
“I accessorize my look with diamonds and sunglasses.”
Weekend Look
“You wouldn’t recognize me on the weekends. I tend to go for the no makeup, messy bun, sweats, and reading glasses look.”
Favorite Stores
“I shop at a variety of online stores like Net-a-Porter, Italist, and FWRD. When I visit a store in person, I go to Neiman Marcus and work with personal stylist Josh Trevino.”
