The economic force that is North Texas is founded on leading industries like energy, technology, real estate, and banking and finance. But one of the most prominent high-growth engines as of late is sports. Dallas-Fort Worth is the best sports business market in the world. (It’s not even close.)
How did the region rise to the top? How exactly is sports fueling economic prosperity—and how is it impacting global corporations? Who’s running the show behind the scenes? And where do the greatest opportunities lie?
These questions and more will be answered by the editors of D CEO—named the best regional business magazine in the United States for the last four consecutive years—and StrongSide, D Magazine’s award-winning sports platform—in special edition that will make its debut in February.
“Sports creates a halo effect that spurs commercial development,” Frisco Mayor Jeff Cheney said. “Its not just a major economic engine from a tourism and sales tax perspective, but it helps stand up billions of dollars worth of development.”
Called The City of Champions, the new publication will include in-depth features on the hottest trends and topics in DFW sports, profiles of under-the-radar front office executives and sports industry leaders, data analytics, and much more.
“I’m excited about the growth of the region and the transformation that I’ve seen over the last ten years,” said Monica Paul, the Dallas Sports Commission’s executive director. “Layer in the development plans for the next decade and I don’t think there is another region in the United States that will be able to compete with Dallas as a place to live or conduct sports business.”
Guided by a thread of economic impact, content will be built around the region’s major professional sports teams (from the Dallas Cowboys to the Dallas Wings), game-changers (like the FIFA Word Cup and PGA Championships), intriguing personalities (names you know or should know), emerging trends (media rights, private equity in sports), and leagues, conferences, and venues.
“As a one-month Dallas resident, it has been incredible to see just how vital sports business is to the DFW area,” Dude Perfect CEO Andrew Yaffe said. “I mean in the next two years alone almost every major athlete on the planet will land at DFW, wether thats NFL, NBA, soccer, cricket, or other sports.”
For more information and details about limited advertising opportunities in The City of Champions, please contact Rachel Gill.
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